Skindinavia is so excited and proud to announce our sponsorship of Cotton B4 Beauty’s 24 Hour Fashion Show!
This one-of-a-kind fashion is event will take place in South Beach over the weekend of November 7th and 8th, and will be hosted by Giuliana Rancic & Jason Kennedy. Presented by Cotton Incorporated (the touch, the feel, of cotton, the fabric of our lives), the show will feature 1,440 looks over a 24-hour period. That’s one model per minute. Last year, nearly a million viewers tuned in to watch this unique event.
This year’s theme is The Moments of Our Lives, tying in with Cotton Incorporated’s belief that cotton truly is the fabric of our lives. Every hour of the show will highlight a different “cotton moment,” with a unique outfit every minute, for the total of 1,440 looks.
As Cotton Incorporated notes, “Carefully chosen outfits punctuate the moments of our lives; from a first date to a wedding day, a day at the beach or a night on the town. These moments, both extraordinary and ordinary, remain forever dressed in the memory of what was worn.”
This year, Cotton Incorporated partnered with People Magazine to enhance and enrich the online experience, aiming to truly bring the runway experience into your home. Not only will the show be livestreamed, but viewers will have access to behind-the-scenes sneak peeks and commentary from our People Magazine’s style editors. We can’t wait to see, and we’re hoping to spot a few bottles of Skindinavia – after all, nothing will keep makeup in place at a fashion show like the brand’s award-winning setting and finishing sprays.
Be sure to watch this year’s show via livestream starting Friday, November 7th, at 8pm. EST, which goes through until Saturday, November 8th, at 8pm. For the official countdown, behind the scenes videos, and the livestream link, visit Cotton’s official website here. You can also follow the show on Instagram, Facebook, and Twitter with the hashtag #Cotton24Hours.